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20 SEO prompts that start from your real data

A chat model cannot see search volume, rankings or your Search Console. Ask it for SEO advice cold and it guesses. These prompts feed it the results page, your export or your page first, and make it say what it does not know.

Swap anything in [brackets] for your query, page or export.

01. Map the search intent from the real results page

Before you decide what kind of page to write for a query.

Here are the top 10 results Google shows for "[query]", with each title, URL and the snippet under it:

[paste the results, plus any boxes you see: People also ask, videos, a map, shopping]

From these results only, tell me:
1. The main intent: learn, compare, buy, find a place, or do a task.
2. The page type that wins: guide, list, tool, product page, category page, video, forum thread.
3. The angle most results share, and any result that ranks with a different angle.
4. What a searcher seems to want that none of the results give them.

Then say in one line whether my page, [describe it], fits this intent or needs to be a different kind of page. You cannot see search volume or my rankings, so do not guess at either.

02. Cluster a keyword list into the pages that should exist

You have a big keyword export and no idea how many pages it means.

Here is a keyword list from [tool or Search Console], with volume if I have it:

[paste the list]

Group the keywords so that each group can be answered by one page. Two keywords belong together when a searcher would be happy with the same page for both, not just when they share words.

Give me a table: suggested page, primary keyword, the other keywords it covers, and the intent. Then list the keywords you could not place and why.

Use only the volumes I gave you. Where I gave none, leave the cell empty instead of estimating.

03. Outline a page that beats the top results on substance

You want to rank for a query where the current results are fine but thin.

I want to write the best page for "[query]". Here are the headings of the top [number] results:

[paste each result's URL and its H2 and H3 headings]

What I know that they do not: [your data, experience, examples, tests, prices you checked]

First, list the subtopics every result covers, the ones only one or two cover, and the questions none of them answer.

Then write an outline for my page: H2 and H3 headings in order, one line under each on what it says, and a mark on every section where my own knowledge goes. Do not pad it to look longer than the competition. If a section exists only because they all have it, say so.

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  1. Write the 40 to 60 word answer a snippet can lift
  2. Write a FAQ from questions people really ask
  3. Rewrite weak meta descriptions in one batch
  4. Find pages with impressions but almost no clicks
  5. Suggest internal links from your real page list
  6. Refresh an outdated article without starting over
  7. Write JSON-LD schema that matches what is on the page
  8. Write alt text that describes the image, not the keyword
  9. Write a Google Business Profile description that gets calls
  10. Reply to Google reviews, the good and the bad
  11. Write a content brief a writer can follow
  12. Triage a crawl report by what costs traffic
  13. Find your pages that compete for the same query
  14. Find what a competitor covers that you do not
  15. Work out why a page lost its search traffic
  16. Decide which thin pages to keep, merge or remove
  17. Have a second model review the first one's SEO work