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20 marketing prompts that start from your customer

Generic marketing copy happens when the model knows your product but not your buyer. These prompts give it the customer's own words, your proof and one claim to defend, before it writes a line.

Swap anything in [brackets] for your product, customer or page.

01. Mine reviews for the words customers actually use

Before you write any copy at all.

Here are reviews, support tickets or survey answers from real customers of [product or a competitor]:

[paste 20 or more]

Pull out:
1. The exact phrases people use for the problem, before they found a fix.
2. The outcome they describe, in their words, not ours.
3. The objections or doubts they mention.
4. Any phrase that shows up three or more times.

Quote everything word for word. Do not paraphrase and do not write copy yet.

02. Find the one claim your page should make

Your page says ten good things and none of them land.

Product: [what it is and who it is for]
Main alternatives the buyer considers: [competitors or doing nothing]
Proof we have: [numbers, customers, results]

List five claims we could lead with. For each one say whether a competitor could make the same claim, and what proof backs it.

Pick the one claim only we can make and can prove. Say why in two sentences.

03. Write the landing page hero from customer language

Headline, subheadline and button for a new page.

Write the hero section for [product]'s landing page.

The buyer: [who]
Their words for the problem: [paste phrases from reviews or calls]
The one claim we lead with: [claim]
Proof: [one number or customer]

Give me three versions, each with a headline under 10 words, a subheadline under 25 words, and a button label. Use the customer's words where you can. No "unlock", "supercharge" or "all in one".

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  1. Write five ad variants that each test one idea
  2. Turn a feature into the outcome a buyer pays for
  3. Draft a cold email that names a real problem
  4. Plan a launch week backwards from the date
  5. Write the comparison page without trashing the competitor
  6. Build a content calendar from questions people search
  7. Turn one long post into a week of social posts
  8. Write the email sequence for new signups
  9. Find the objections a page does not answer
  10. Write the pricing page FAQ from real objections
  11. Draft a case study from a customer interview
  12. Name a product or feature with a real shortlist
  13. Write search titles that make a claim
  14. Audit a landing page like a skeptical buyer
  15. Write the newsletter issue people forward
  16. Plan an A/B test with a real hypothesis
  17. Ask a second model to critique the campaign