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20 sales prompts that start from the buyer's problem

Generic outreach fails because it is about you. These prompts start from what the buyer said, what they use and what it costs them now, so every message, call and proposal is about their problem.

Swap anything in [brackets] for your buyer, product or call notes.

01. Research an account before the first message

Before you reach out to a new company.

Here is what I found about [company]: [paste their site, recent news, job posts, posts by the person you are contacting].

What we sell: [one line]

Tell me what they are probably trying to do this year, the problems that suggests, which of those we solve, and the one specific thing I should mention in my first message. Separate facts from guesses.

02. Write a cold message about their problem, not your product

First touch by email or LinkedIn.

Write a first message to [name, role] at [company].

The specific thing I know about them: [fact from research]
The problem it suggests: [problem]
How we help people like them, with proof: [one customer or number]

Under 80 words. Open with them, not us. One low effort ask, like a yes or no question. No "I hope you are well" and no list of features.

03. Plan discovery questions that find the real problem

Before a first call.

I have a discovery call with [role] at [type of company] about [what we sell].

Write 10 questions in order: their current process, what it costs them, what they have tried, who else is involved in the decision, and what happens if they do nothing.

Make them open and about past behavior. Then mark the three I must not skip if the call runs short.

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  1. Turn call notes into a deal summary
  2. Write the follow up email after a good call
  3. Prepare answers to the objections you keep hearing
  4. Write a proposal around their goals
  5. Build an ROI case the buyer can check
  6. Write the email your champion forwards to their boss
  7. Position against a competitor honestly
  8. Restart a deal that went quiet
  9. Plan a demo around three of their problems
  10. Prepare for a price negotiation
  11. Rewrite your LinkedIn profile for the buyers you sell to
  12. Write a short outreach sequence that is not spam
  13. Ask a happy customer for a referral
  14. Learn from a lost deal
  15. Review your pipeline for deals that are not real
  16. Prepare for a renewal conversation
  17. Have a second model review the first one's outreach